The giant of the e-commerce plans to make an offer during the next auction of the broadcasting rights of the championship of soccer the most followed by Europe.
Amazon would fancy the European soccer. Having obtained the right of audio broadcast of the meetings of the German championship, the firm of Seattle (United States) would like to turn to the English soccer, brought back Bloomberg, on Friday, January 5th. Within the framework of a wider strategy, intended to bring more attractive contents to his customers, Amazon plans to make an offer during the next auction of the First one League English, in May. The giant of the e-commerce would be interested in the smallest of seven packs of the competition, which groups each between 20 and 32 matches.
In spite of amounts record and difficult to make profitable - BT and Sky spent about 7 billion euros in 2015 to spread the entire The first one League -, the giant of the digital technology would be ready to contribute to develop loyalty of his customers. "Amazon is not in a logic of profit, but of search for market shares. From this perspective, the English championship is an excellent loss leader, the most beautiful shop window of the world football", analyze the French economist Pascal Perri.